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Molson Coors On Tap For 35% Upside

Molson Coors On Tap For 35% Upside

. 6 min read
  • As relatively hard-to-value, index-heavy Technology stocks tumble and questions about the economic growth story unfold, it may be time to add defensive positions to your portfolio.
  • Leading brewer and consumer staple Molson Coors offers downside protection, with a compelling moat and strategic growth investments to counter industry headwinds.
  • Showing over 35% upside ahead of earnings, the stock offers ample protection at recent trading levels as well as a steady dividend.

Getting Defensive

As value investors, we’re constantly searching for unique opportunities where market prices have diverged materially from intrinsic value. One of the first steps in our process, of course, is ascertaining the fair value of a business.

Due to difficult-to-understand businesses, businesses in high-change industries, or simply opaque situations surrounding companies, we may be quick to pass on certain stocks. While acknowledging the limits of our knowledge can feel uncomfortable, there’s great value in understanding the scope of our competence. So much so, that legendary value investor Charlie Munger is quick to acknowledge it.

In February, Munger stated that he couldn’t offer an opinion on whether high-flying technology stocks were overvalued. And there’s nothing wrong with passing on a stock. As Munger’s investing partner Warren Buffett has offered in his baseball analogy:

"The stock market is a no-called-strike game. You don't have to swing at everything — you can wait for your pitch.”

And though technology stocks have driven index returns of late (18.5% annualized rate since the start of 2015, versus 10.2% for the S&P 500), they also come with plenty of risks. Beyond the difficulty of forecasting growth, technology stocks have come to represent a large portion of the S&P 500. The growth of passive products tracking these market cap-weighted indices can contribute to violent selloffs. When bad news comes out about one FANG stock (see Facebook, Inc. NYSE: FB), it creates huge volatility for the rest.

Another risk is privacy issues and the potential for regulation. While consumers are somewhat surprisingly neutral towards regulation, many technology firms see it as inevitable. Shareholder inequality issues are also common among popular technology stocks.

If, like Munger, tech stocks are just outside your circle of competence or you are simply concerned about the global growth story, it may be wise to consider defensive positions. Consumer staple stock Molson Coors Brewing Co (NYSE: TAP) appears to be priced pretty attractively ahead of earnings: valuation models show over 35% upside. As such, let’s take a closer look at how the leading brewer’s been performing, its competitive position, and its growth strategies going forward.

The Molson Coors’ Business Model

Molson Coors is a leading global brewer with a strong portfolio of popular brands including Coors Light, Miller Lite, and Blue Moon. The company reports its performance results in four segments: United States, Canada, Europe, and International:

TAP Sales Segment Breakout
Source: Molson Coors 2017 10K

TAP is the second largest brewer (by volume) in the U.S. with a 25% share. The domestic segment represents 70% of net sales and a majority of TAP’s operating profits. The company boasted a 33% market share in Canada and was the second largest brewer in Europe with a 20% market share. Its International segment includes Latin America, Asia Pacific (Australia, China, India, Japan, and South Korea), and Africa.

Recent Performance, Competitive Position, and Sources of Growth:

Fourth Quarter Results

Net sales increased 2.4% (constant currency basis) in Molson Coors’ fourth quarter due to favorable global pricing and royalty volumes, though volumes decreased 1.1% (weakness in U.S. and International was partially offset by Europe and Canada). Net income improved to $588.1M after its $607.2M loss a year ago. The bottom line benefited from recent U.S. tax reform and favorable stocking performance. EBITDA increased 14.3% (constant currency) and was driven by positive pricing and cost savings, though partially offset by lower volumes, inflation, and global business investment.

TAP’s Competitive Advantages

As the number-two brewer in its U.S., Canada, and U.K. markets, Molson Coors is a leading global player only behind Anheuser Busch Inbev NV (NYSE: BUD). With some of the top brands in each of its markets, Molson Coors has built considerable brand recognition with consumers throughout the world. Its entrenched relationships with distributors and retailers and its greater resources over its smaller peers also provide TAP with competitive advantages. Molson Coors’ established brands, scale, and relationships appear to give the company a significant moat, or competitive advantage, against its competition.

Growth Strategy

Still, smaller brewers, particularly given the craft brewery trend, have made their presence felt. Molson Coors has done well to adjust, however, with its successful craft brand Blue Moon. Tenth and Blake, TAP’s craft and import division, should help growth as it focuses on integrating and expanding recent craft acquisitions. The international business should also add to top-line growth.

Estimating TAP’s Intrinsic Value:

Though consumer staples can offer protection during market and economic weakness, the protection will only be as good as the price paid for shares. After all, requiring a wide margin of safety is what ultimately protects investors. Fortunately, TAP appears to offer ample cushion for value investors at recent trading levels.

Wall Street analysts see low single-digit top-line growth over the next year while EBITDA margin compresses slightly:

TAP Forecast Table

Source: Molson Coors 5-Year DCF Model,

That story looks to continue over the medium-term as well, with analysts estimating single-digit growth to $11,564M by 2022 and EBITDA margin at 22.5%. Incorporating these assumptions across ten valuation models produces an average fair value estimate of $100.35. Compared to recent trading levels, this suggests over 35% upside:

TAP Fair Value Page


Wall Street analysts come in a little bit lower at $93.75 for the consensus 1-year target. Still, that offers 27% upside to TAP’s market price. In addition, TAP offers the most upside when compared to its peers:

TAP Peer Upside Chart


Molson Coors also offer additional total return with its 2.2% dividend yield.


The primary concern for Molson Coors has been the relative volume weakness in its domestic business, given its outsized exposure to that market. Still, its core brands have gained market share and growth from other divisions should help to offset. Increased competitive pressures, commodity pricing, and general macroeconomic weakness also pose risks. While the popularity of craft breweries has been a concern, the company’s own craft offerings have performed well.

Molson Coors Conclusion:

Investors seeking protection from volatile technology stocks or potential cracks in the global growth story might consider adding defensive positions. Consumer staple and global brewing leader Molson Coors appears to be an attractive option.

While TAP’s domestic market has shown volume weakness, brand-loyal customers have allowed TAP to offset with price increases. The company’s craft offerings and international expansion should help the top line over the medium-term as well. With valuations models showing over 35% upside, value investors may want to take a closer look at Molson Coors before earnings early next month.

Author: Matt Hogan

Expertise: Valuation, financial statement analysis

Matt Hogan is also a co-founder of His expertise is in investment decision making. Prior to, Matt worked for an investment banking group providing fairness opinions in connection to stock acquisitions. He spent much of his time building valuation models to help clients determine an asset’s fair value. He believes that these same valuation models should be used by all investors before buying or selling a stock.

His work is frequently published at InvestorPlace, Benzinga, ValueWalk, AAII, Barron's, Seeking Alpha and

Matt can be reached at [email protected].

As of this writing, I did not hold a position in any of the aforementioned securities and this is not a buy or sell recommendation on any security mentioned.