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With The Chairman Dumping Shares, Is It Time To Sell RealPage Inc (NASDAQ: RP)?

With The Chairman Dumping Shares, Is It Time To Sell RealPage Inc (NASDAQ: RP)?

. 4 min read

New form 4 filings with the SEC have revealed that RealPage insiders have been selling large quantities of stock since September. With shares up 31.8% in the last six months, it's worth taking a closer look at whether it's time to exit.

Insider Selling: RealPage

A number of top executives and investors have been selling shares of RealPage (Nasdaq: RP) according to filings with the SEC including Stephen Winn (Chairman & CEO), Seren Capital (10% owner), David Monk (EVP) and others. Total insider selling has totaled $138.2 million since September which is approximately 3.1% of RealPage's total market capitalization. Not an insignificant amount.

Recent RealPage, Inc. Insider Transactions
Insider Trading Relationship Date #Shares Value ($)
Stephen Winn Chairman and CEO Mar 6 - Mar 14 521,137 $27,555,273
Seren Capital, Ltd. 10% Owner Mar 6 - Mar 14 312,682 $16,533,151
David Monk Executive Vice President Mar 09 8,000 $428,800
William Chaney Chief Product Officer Mar 07 10,000 $522,800
Alfred Berkeley Director Mar 07 4,000 $211,440
TOTAL 855,819 $45,251,464

Note that Stephen Winn is the sole manager and president of Seren Capital. Mr. Winn's sales were also effected pursuant to a Rule 10b5-1 trading plan. However, selling nearly $140 million worth of shares since September is a fairly large figure relative to the company's total equity value.

Why Are Insiders Selling Shares?

RealPage provides software and data analytics for the real estate industry in the United States. Analysts covering the stock often compare the company to a peer group that includes Guidewire Software (NYSE: GWRE), Tyler Technologies (NYSE: TYL), Ellie Mae (NYSE: ELLI) and Black Knight Financial Services (NYSE: BKI). Analyzing RealPage's valuation metrics and ratios relative to its peers provides further insight into why insiders may be selling their shares.

EBITDA margin or Earnings before Interest, Taxes, Depreciation and Amortization margin measures the portion of revenue a company converts to earnings. It is a strong measure of a company's pricing power and capital efficiency. All else equal, companies with higher EBITDA margins command higher valuation multiples.

The company's EBITDA margin of 15.6% only above GWRE (5.7%) and below TYL (25.6%), ELLI (20.7%) and BKI (44.9%).


Net Profit Margin is defined as Net Income / Total Revenue. All else equal, companies with higher profit margins command higher valuation multiples. RealPage's net profit margin of 0.1% is also below the majority of its peers.

Return on Equity (ROE) measures a company's profitability in relation to the book value of Shareholders' Equity. ROE is a measure of how effectively management makes investments to generate earnings for shareholders. RealPage's ROE of 0.1% is below the majority of its peers as illustrated in the chart below.


RealPage's management appears to be underperforming relative to peers in terms of operating margins and shareholder returns.

RealPage's Stock Price and Valuation

The company's shares last traded at $52.75 as of Thursday, up 46.1% over the last year and near its all-time high. While the stock has made impressive gains, the recent insider transactions could signal a troubling road ahead for shareholders.

RealPage Stock Price Chart

In addition, a number of's valuation analyses calculate an average fair value estimate of $43.73 per share. This implies -17.1% downside and is calculated from 7 valuation models as shown in the table below. Each analysis uses consensus Wall Street estimates for the projections when available.

RealPage Valuation Detail
Analysis Model Fair Value Upside (Downside)
10-yr DCF Revenue Exit $49.87 -5.5%
5-yr DCF Revenue Exit $54.55 3.4%
Peer Revenue Multiples $47.45 -10.1%
Peer EBITDA Multiples $42.91 -18.6%
10-yr DCF Growth Exit $41.23 -21.8%
5-yr DCF Growth Exit $43.17 -18.2%
Peer P/E Multiples $26.95 -48.9%
Average $43.73 -17.1%
Median $43.17 -18.2%

While individual buys and sells among insiders is not necessarily noteworthy, a major trend in buying or selling by corporate insiders could provide useful insights into the future prospects of a company. It certainly appears noteworthy as a number of RealPage insiders are selling shares. Investors may want to take a closer look.

Author: Andy Pai

Expertise: financial modeling, mergers & acquisitions

Andy is also a founder at, where he's focused on building tools that make it faster and easier for investors to do investment research. Andy's background is in investment banking where he led the analysis on over 50 board advisory engagements involving mergers and acquisitions, fairness opinions and solvency opinions. Some of his board advisory highlights:

  • Sears Holdings Corp.'s $620 mm spin-off via rights offering of Sears Outlet, Hometown Stores and Sears Hardware Stores.
  • Cerberus Capital Management's $3.3 bn acquisition of SUPERVALU Inc.'s New Albertsons, Inc. assets.

Andy can be reached at [email protected].

As of this writing, I did not hold a position in any of the aforementioned securities and this is not a buy or sell recommendation on any security mentioned.