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Bargain Bin: Kohl’s Rings Up Nearly 30% Upside

Bargain Bin: Kohl’s Rings Up Nearly 30% Upside

. 6 min read
  • Value investing and GDP growth look primed for a turnaround; out-of-favor value stocks stand to benefit.
  • Department store operator Kohl’s is also showing signs of a turnaround; management’s willingness to try new initiatives appears to be bearing fruit.
  • With almost 30% upside and a steady dividend, Kohl’s looks attractive ahead of earnings.

Turnaround Stories

For over 25 years, from 1979 to 2006, value investing outperformed growth strategies by earning a total return of 1646% to 1248% respectively. Over the last 12 years, however, growth has outpaced value: the total returns for the Russell Growth and Value indices were 223% and 118% respectively.

Of course, no one can predict exactly when the trend will flip again. However, there are several promising signs for value investors, as Barron’s recently highlighted:

“The setup for value is certainly improving. Historically, value does better than growth when profits are accelerating, as they are now. Deregulation and tax cuts should boost sectors heavily represented in value indexes, like financials, industrials, and energy. The gap between the cheapest and priciest stocks has also widened since last year, providing an incentive for investors to look for cheaper options…”

Gross Domestic Product also looks set for a turnaround. While GDP growth came in lower than the previous quarter it was the best first quarter since 2015. Consumer spending retreated, but low unemployment and increasing wages should help going forward. The first quarter may be affected by seasonal data quirks as well, potentially setting up a turnaround next quarter.

Against this backdrop, screening for a potentially overlooked value stock with signs of a turnaround itself makes for a compelling thesis. Department store operator Kohl’s Corporation (NYSE: KSS) seems to fit the bill. The company posted impressive numbers last quarter (more on those below) and valuation models show nearly 30% upside. With Kohl’s set to announce earnings on the 22nd, let’s take a closer look at the company’s recent performance, competitive position, and strategic initiatives.

Kohl’s Business Model

Kohl’s is a department store operator retailing moderately-priced, proprietary and brand-name apparel, footwear, accessories, beauty, and home products. Women’s and men’s apparel represented half of Kohl’s sales while its national brand offerings grew to 58% of sales last year:

KSS Segment Breakdown

Source: Kohl's 2017 10K

Kohl’s offers a consistent assortment across its 1,158 department stores while also catering to local preferences. The Kohl’s website includes both exclusive and merchandise that is also available in stores. Kohl’s employed approximately 137,000 associates and receives nearly all of its merchandise through its nine distribution centers.

Fourth Quarter Results, “Moat” Analysis, and Turnaround Initiatives

Latest Results

In the fourth quarter, Kohl’s 6.3% increase in comparable store sales was its largest since 2001. The improvement was driven mainly by increased foot traffic, which is a positive development in today’s difficult retailing environment. Kohl’s same-store sales growth compared very favorably to peers as well:

KSS Same Store vs Peers Table

Source: Barron's

All categories were positive during the quarter, with footwear, men’s, and home outperforming. Gross margin improved 43 bps with management crediting better inventory management. Diluted EPS (excluding tax reform and closures) improved 38% to $1.99 per share:

KSS Latest Quarter Key Stats Table
Source: Kohl's Q4 2017 Press Release

Kohl’s Competitive Position

Still, Kohl’s operates in the ultra-competitive retailing space. Efforts to compete on brand loyalty can be challenging as consumers can easily compare pricing on national brands. As such, it doesn’t appear Kohl’s maintains much in the way of a moat, or clear competitive advantage. Still, management has been able to earn a solid return on invested capital when compared to peer companies:

KSS ROIC vs Peers Chart
Source: Kohl's ROIC Benchmarks,

Strategic Initiatives

Management has also shown a willingness to experiment with initiatives to increase all-important foot traffic. While many brick-and-mortar stores have been slow to adapt to Amazon and e-commerce, Kohl’s has decided not to go against the trend. While its Amazon pilot (accepting Amazon returns and selling Amazon smart home products) is still new, CEO Kevin Mansell said customer feedback “continues to be extremely positive” and they’ve have had initial discussions about pilot expansion. In addition, online demand grew 26% the fourth quarter (25% of overall sales).

In March, management announced another pilot aimed to improve foot traffic in its partnership with discount grocer Aldi. In conjunction with right-sizing its footprint (for further inventory reductions and margin improvement), Kohl’s is experimenting with better-leveraging its retail space. A grocery offering would provide convenience and position Kohl’s as more of a one-stop shop. Other initiatives have included increased customization of assortments to local tastes and a commitment to removing more than $250 million from expenses.

Price-Check: Assessing Kohl’s Fair Value

Management has the Kohl’s business heading in the right direction, but is Kohl’s stock attractive at current trading levels? It certainly appears that way. Wall Street analysts project low-to-mid single digit revenue growth over the next five years with EBITDA margin expanding slightly:

KSS 5yr Forecast
Source: Kohl's 5-Year DCF Model,

Using these assumptions across eight valuation models produces an average fair value estimate of $77.06 per share:

KSS Fair Value Table

This suggests nearly 30% upside to recent trading levels. Kohl’s dividend also offers additional total return and compares favorably to peers:

KSS Dividend Yield vs Sector Table



The popularity of off-price retailers like TJ Maxx (NYSE: TJX) and Ross Stores (NASDAQ: ROST) continues to be a competitive threat for Kohl’s. The ultra-competitive nature of retailing and difficulty in differentiating customer experience can pressure margins over the longer term. Cyclicality and exposure to consumer strength also presents risks to the sector as a whole.

Kohl’s Checkout:

While growth investing has had its heyday, there are positive signs that bode well for a shift back to value. GDP growth and consumer spending also look poised for a rebound next quarter.

Kohl’s offers its own turnaround story as management has shown a willingness to adapt its business to the e-commerce trend. Most notably, same-store sales showed very strong growth compared to peers last quarter. With almost 30% upside and a solid dividend, value investors should take a closer look at Kohl’s before it reports earnings later this month.

Author: Matt Hogan

Expertise: Valuation, financial statement analysis

Matt Hogan is also a co-founder of His expertise is in investment decision making. Prior to, Matt worked for an investment banking group providing fairness opinions in connection to stock acquisitions. He spent much of his time building valuation models to help clients determine an asset’s fair value. He believes that these same valuation models should be used by all investors before buying or selling a stock.

His work is frequently published at InvestorPlace, Benzinga, ValueWalk, AAII, Barron's, Seeking Alpha and

Matt can be reached at [email protected].

As of this writing, I did not hold a position in any of the aforementioned securities and this is not a buy or sell recommendation on any security mentioned.